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Rail & Peg

Your capsule-wardrobe stylist

Get dressed in a minute, from clothes you already own.

Photograph your clothes once. Rail & Peg picks an outfit from them for your day and the weather, and learns your taste as it goes. Made for women over 40 who’d rather wear what they own than buy more.

See it with your name on it

Your colour · Pillarbox
Join the waiting list

Free in early access. No card, no app store.

A full wardrobe and nothing to wear.

The navy jacket you loved in the shop hasn’t been out since spring, because you can’t think what to wear it with. The same five things go on every week, and the rest hangs there making you feel you ought to buy something new.

Rail & Peg works the other way round. It starts with what’s already on your rail, and only suggests buying something when there’s a real gap.

What it does

A stylist who only shops in your wardrobe.

  1. Get dressed in a minute

    Tell it where you’re going and what the weather’s doing. It picks an outfit from the photos of your own clothes, lays it out, and says in a line why it works. Not keen? Ask for another, or swap a single piece.

  2. Ask it anything about clothes

    What goes with the green skirt? What’s missing for a wedding in June? What should I buy next? Ask in your own words and carry on the conversation. It already knows your sizes, what your week looks like and what you’ve said you like.

  3. A stylist that learns you

    Tap ‘Love it’ or ‘Not for me’, and say why: too formal, wrong colour, not a shape you like. It remembers, and the next pick is better for it.

  4. Everything you own, in your pocket

    Every piece with its photo, colours and seasons, sorted into tops, bottoms, dresses, outerwear, shoes and accessories. The good jumper at the back of the drawer stops being forgotten.

  5. Outfits you can see

    Save the outfits that work and see each one laid out, piece by piece. Turn it into a single picture to send a friend before a big day.

  6. Moodboards, with Pinterest

    Keep a board for a season, a trip or a feeling, with pictures from your camera roll and links to your Pinterest boards. Every board has a one-tap Pinterest search, and the stylist leans towards your boards when it picks.

  7. Buy less, buy better

    When something really is missing, it says so. Two suggestions at most, described well enough to shop for, with options from UK shops.

  8. Know your wardrobe

    See where your wardrobe is thin and where it’s crowded, how your colours balance, which pieces work hardest and which never leave the hanger.

  9. Your wardrobe, in words

    Every piece and every outfit described in full sentences your phone can read aloud. Made with blind and partially sighted people in mind, and handy for anyone who’d rather listen.

    How it helps if you can’t see well

How the stylist works

Four steps, and only the first takes an evening.

Step 1 of 4: photograph your clothes

For blind and partially sighted people

Your wardrobe, in words.

Rail & Peg is being built to describe your clothes as well as show them, so you can choose an outfit by listening to your phone’s screen reader, or with the text as large as you like.

  • Each piece, described

    When you add a photo, the stylist writes down what it sees: the colour, pattern, fabric and cut, and the details you’d find by touch, like horn buttons or a fringed edge. You can correct it, or have a friend check it once.

  • Hold it up and ask

    Point your phone’s camera at something in your hand and ask what it is. It tells you which of your pieces it is, and what to wear it with.

  • Outfits in full sentences

    Every pick is read out piece by piece, in the order you put them on, with a line on why they go together.

  • Made for screen readers

    Every button is labelled for VoiceOver on iPhone and TalkBack on Android. Text grows with your phone’s settings, and nothing depends on seeing a colour.

Today’s pick, in words

Work, cool and dry. Five pieces, in the order you put them on.

  1. Your navy jumper: soft wool, crew neck, ribbed cuffs.
  2. Dark indigo jeans, straight leg.
  3. Tan leather ankle boots, with a zip on the inside.
  4. The camel coat, knee length, with horn buttons.
  5. Your pillarbox scarf, the one with fringed ends.

Why it works: navy and camel are a classic pair, and the pillarbox scarf brings colour up by your face.

A phone camera can mistake navy for black in a dim room. When the stylist isn’t sure of a colour, it says so rather than guessing. We’ll test all of this with blind and partially sighted people before Rail & Peg opens.

The capsule method

Thirty-odd pieces, a year of outfits.

A capsule wardrobe is a small set of clothes that all work together, so almost anything you pull out goes with almost anything else. Rail & Peg keeps count against a guide for each kind of piece, and shows you the gaps before you go shopping, not after.

  • 3–4Outerwear

  • 6–8Tops

  • 2–4Dresses

  • 4–6Bottoms

  • 4–5Shoes

  • 5–8Accessories

The capsule guide: outerwear 3 to 4 pieces, tops 6 to 8, dresses 2 to 4, bottoms 4 to 6, shoes 4 to 5, accessories 5 to 8.

Private by design

Your wardrobe is yours.

Rail & Peg isn’t open yet, so these are the promises it is being built to keep. Every one of them will be checked before the first member signs in.

How your data is looked after
  • Only you can see it

    Your wardrobe and photos sit in a private store tied to your account. There are no public profiles, and no other member can see them.

  • Kept in London

    Your account, wardrobe and photos are stored in a UK data centre.

  • Never used to train AI

    Small copies of your photos go to the stylist only when you ask it for an outfit or a description, and the AI companies we use don’t train on them.

  • No adverts, nothing sold

    You pay for Rail & Peg with money, never with your data. No advertising trackers, no selling lists.

  • Leave whenever you like

    Download everything you’ve added, or delete your account and it’s gone.

Price

Free while it’s in early access.

After that, Rail & Peg will charge a fair price rather than show you adverts or sell anything about you. We haven’t set it yet.

When you join the list, you can tell us what you’d think fair. Early members will hear the price first, and before anyone is asked to pay.

Why we’re building it

It started as one app, for one wardrobe.

In September 2026 I built a wardrobe app for my wife, to help her get dressed from the clothes she already had. It has been on her phone ever since. Rail & Peg is that app, made for everyone else.

David Standard

Questions

Before you ask.

Is it an app I have to download?

There’s no app store. You open it in your phone’s browser and add it to your home screen, where it sits with its own icon and opens full screen like any other app. It works on iPhone, Android and a computer.

Do I have to photograph everything I own?

No. Ten pieces you wear often is enough to start, and the stylist works with whatever is there. You can add the rest as you go.

Is it only for women over 40?

Anyone can join. We’ve made it for women over 40 because the big wardrobe apps market themselves to a much younger crowd, and their advice shows it.

Can I use it if I’m blind or partially sighted?

Yes. It’s being designed for you from the start. Every piece and outfit will be described in words your phone can read aloud, you’ll be able to point the camera at a piece and ask what it is, and it’s being built to work with VoiceOver and TalkBack. We’ll test it with blind and partially sighted people before it opens.

What does the AI actually see?

A written list of your clothes, your sizes if you add them, and, when you ask for an outfit, small copies of your clothes photos. Nothing you add is used to train AI.

When does it open?

We’ll let people in from the waiting list in small groups, starting with a handful of testers. Join the list and we’ll email you when there’s a place for you.

The waiting list

Save your place.

Early access is free. We’ll email you when there’s a place for you, and that’s all unless you ask for more.

Your colour · Pillarbox

For adults 18 and over. We’ll use your details only for Rail & Peg, and email you when it opens. Privacy notice